Media Convergence
We have what is called media convergence when different products from different sources come together and become accessible within a source.
Technology has made media convergence possible, before what we called digital revolution happened we had old media, when we only played the role of consumers and spectators. Now, in the era of new media our roles are no more limited to that of consumers or spectators, we now engage as producers and consumers.
We have access to devices that enable us to explore and enhance the creativity in us. Decades ago, we only accepted what we were fed with and depend on the producers like newspapers and TV stations for the latest news. In this era we get informed very fast by using those sophisticated devices, like mobile phone and portable laptops in our hands to spread news even before it is broadcast by TV channels or radio stations.
Some countries in the third world even had to wait longer for news to reach them, but now everything is turned around by technology.
Social media sites, like Youtube has made people really creative, though it makes room for meaningful and meaningless video clips, but still does give people options to choose between movies, they can spend hours watching short video clips or even long ones on Youtube, so some tend to do without a TV set.
Our computers have turned to converging tools, where different things from different sources or directions come together and meet. A computer is a “black box” that is simulating many other devices, for example, Television set, Mobile phone, Stereo, Mp3 player, CD player, DVD player and Newspaper.
A computer can play the role or function as all these machines. We watch TV programmes on computers, listen to radio programmes on it, make phone calls, listen to music, play DVDs on it, and it gives us access to the latest news. In fact some people tend to prefer this “All in one” tool to a TV set or a Radio.
Mobile phones are no longer manufactured for the purpose of making calls and sending text messages only, they have turned to extraordinary tools with many functions, they are used as social networking platforms, music listening device, for watching short clips, etc
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